+20 M Views
Across Social & Community Channels.
+5 M Impressions
Steam Store Impressions
+15K Wishlists
Steam Store Wishlists
9 Channels
Facebook, Instagram, Twitter (X), Discord, Reddit, BlueSky, BiliBili, Threads, YouTube
Steam Next Fest
Preparation, and activations, to support our participation in Steam Next Fest 2026, resulting in growth and wishlists for Uh Oh Airlines Demo
Tiny Teams ’25 &’26
Official Selection of Edition 2025 & 2026 of Tiny Teams
Project Overview
As the driving force behind the Uh Oh Airlines project, I shaped and executed a comprehensive growth strategy that spanned social media management, community building, storefront optimization, and targeted PR outreach to set the game up for success.
Social & Community Management
I built and optimized the official Steam store page to maximize conversions, while also leading full-scale preparations for two major high-profile showcases: Steam Next Fest and Tiny Teams.
Alongside this, I managed all social channels and community hubs, actively responding to player reviews and feedback loops to maintain high community morale and positive sentiment.
Steam Launch & Steam Next Fest
I spearheaded complete content creation, advertising, and overall growth strategies by utilizing creative, unconventional methods for press and influencer outreach.
This approach secured strong media relationships and broad coverage, driving high organic engagement and cementing a positive brand reputation across all related communities.
