Love & Fool’s Gold - Pablo's Portfolio

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+50K

Reached a great milestone on Steam wishlists

+4K

Discord Members

270 Playtesters

Steam Playtesting on Windows

+10K

Community Growth across Discord & Reddit

10+ Content Creators

Created Relationships with more than 10 content creators who are very important in this genre

Organic & Paid Growth

Executed Organic & Paid Reddit across social and community channels

Project Overview

As a contractor working with Games with DNA, I’ve spent the last year shaping growth strategy, improving their Store pages to increase wishlists, and making a bigger community.

Community & Steam Ops

When Games with DNA began working on Love and Fool’s Gold, I supported the team by building and optimizing their Steam Store Page, analyzing store traffic, writing devlogs and patch notes, responding to player reviews, and managing their Discord and Reddit communities.

I also led the launch of their first public playtest for Love and Fool’s Gold from start to finish. I coordinated the rollout, gathered player feedback and data, and organized everything into clear insights the developers could use.

Engagement & Growth

I improved their Discord server by adding bots, activities, and automations that made the community more engaging. This led to steady month‑over‑month growth and a low rate of players leaving the community.

I also built strong relationships with content creators in the art and digital novel communities. In addition, I planned their paid ads strategy, including budgeting, media creation, and defining the target audience. This resulted in a significant increase in traffic to the Steam Store Page.